Keywords for Search Results

I was emailing a potential client today on the subject of keywords for search results. This is just one branch of what is called SEO (Search Engine Optimization). 

One thing that I thought I should mention to everyone out there, is that keyword SEO is mainly for sites that contain products or services that a substantial number of consumers are already searching for on google.  Put simply: if your website offers a product or service that is relatively new and/or very few people know about, people will not be searching for it on google!  If this is the case, you need to either explore other options (going viral on facebook or youtube and/or blogging), OR optimize your site for something similar. 

For example, I have a local client that offers an less expensive alternative to marble sinks. Let's say the product is called "Widget Sinks" and his site is "widgetsinks.com".  We did a quick keyword analysis and found that hardly anyone was searching on google for "Widget Sinks", and that there were several thousand people a day searching for "Pensacola Marble Sinks".    Since nobody knows about his product, we have to develop his site around the key phrase "Pensacola Marble Sinks", so that those searching for the real, more expensive marble sinks will stumble upon his site!

I hope this helps someone!