SEO Price Quote
So last night I finished a price quote for an SEO project and it made me think about a few things. I had to review this guy's site and found several things that he could be doing differently to help increase his search engine rankings and gain some exposure for his website.
I really don't want to reveal the exact name or website for this gentleman's privacy, but I can let you in on a few details to help explain the story. We'll call the guy John and let's say that his sells 'blue widgets'.
Okay, first of all John has got the right idea as he has started blogging about experience with 'blue widgets'. However, the way that he is categorizing his blog archive and articles is not exactly search engine friendly. Part of the price to optimize this site will include re-organizing these pages.
Secondly, the title of John's pages are numbered instead of named. This won't necessarily hurt search engine rankings, but it definitely won't help them. In order to get maximum value from each blog article it is important to name the pages instead of numbering them. Again, in the price quote I have allotted time to work with his existing content and renaming the numbered pages.
John also uses his main index page for the main blog page. Now I have read, seen, and experienced mixed results with this method as far as SEO goes. It could be beneficial, but from a sales point of view it is not that good. I believe in using the main index page as your main sales page. Let the main blog page be a separate page linked from the index page.
Yes Google does love fresh, unique, and updated content but this does not mean that your blog has to be the main index page to get SEO value. I have one website that has been at the top of Google for dozens of keywords for years with very little updating or changing of the index page; however the site as a whole is constantly growing and being updated to maintain dominance of this market.
SEO is an ever-changing field that keeps you on your toes. The rules of this topic are never set in stone and can change in the blink of an eye. Unethical SEO guys will try to use black-hat techniques or 'tricks' to get a site to the top, which may even work in the short-term, but are doomed to failure in the long run.
Ethical search engine optimization takes time and hard work, but the end results are worth the effort. When getting an SEO price quote for your website make sure that whoever you hire only uses white-hat techniques or acceptable tactics to gain good search engine rankings. Really no matter what changes in the search engine world, there will always remain two key factors that help determine top position; unique content and quality back-links.
Scott
Pensacola Website Design
I really don't want to reveal the exact name or website for this gentleman's privacy, but I can let you in on a few details to help explain the story. We'll call the guy John and let's say that his sells 'blue widgets'.
Okay, first of all John has got the right idea as he has started blogging about experience with 'blue widgets'. However, the way that he is categorizing his blog archive and articles is not exactly search engine friendly. Part of the price to optimize this site will include re-organizing these pages.
Secondly, the title of John's pages are numbered instead of named. This won't necessarily hurt search engine rankings, but it definitely won't help them. In order to get maximum value from each blog article it is important to name the pages instead of numbering them. Again, in the price quote I have allotted time to work with his existing content and renaming the numbered pages.
John also uses his main index page for the main blog page. Now I have read, seen, and experienced mixed results with this method as far as SEO goes. It could be beneficial, but from a sales point of view it is not that good. I believe in using the main index page as your main sales page. Let the main blog page be a separate page linked from the index page.
Yes Google does love fresh, unique, and updated content but this does not mean that your blog has to be the main index page to get SEO value. I have one website that has been at the top of Google for dozens of keywords for years with very little updating or changing of the index page; however the site as a whole is constantly growing and being updated to maintain dominance of this market.
SEO is an ever-changing field that keeps you on your toes. The rules of this topic are never set in stone and can change in the blink of an eye. Unethical SEO guys will try to use black-hat techniques or 'tricks' to get a site to the top, which may even work in the short-term, but are doomed to failure in the long run.
Ethical search engine optimization takes time and hard work, but the end results are worth the effort. When getting an SEO price quote for your website make sure that whoever you hire only uses white-hat techniques or acceptable tactics to gain good search engine rankings. Really no matter what changes in the search engine world, there will always remain two key factors that help determine top position; unique content and quality back-links.
Scott
Pensacola Website Design
posted by Fritz and Scott at
6:15 PM
1 Comments:
Nice blog post!! SEO company is an important thing. Because if the company fails in doing the job as professional there have a chance of getting black-mark for our website from search-engines.
Thanks...
SEO Plan India
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