The Difference Between SEO and SEM
If you have been Internet marketing for any period of time or if you've read any of my blog articles than I'm sure you know that SEO stands for "Search Engine Optimization". However, another term that I haven't really mentioned that much is "Search Engine Marketing". You may be thinking to yourself, "aren't these two the same thing?". My answer is "NO, they are not." So what exactly is the difference between SEO and SEM?
Search engine optimization (SEO) is the process of adjusting your site's content, code, and getting links to help increase your natural search engine results. Search engine marketing (SEM) deals mainly with the pay-per-click side of search engines and ad buying in general. Pay per click is where you pay a certain amount of money for each click generated through an ad or link to your website.
Both have their advantages and disadvantages. With SEM you can literally get your website on the first page of search engine results within minutes of starting your campaign. With SEO the process can take several months before you start seeing any results. But the downside the SEM and PPC is that you are going to have to pay for every single click you receive from these sponsored listings. With SEO, once you get to the top, every click that comes through those links are FREE!
A complete marketing strategy normally includes a balance of both SEO and SEM. Using pay per click methods can be amazing, but if not done properly you can loose a lot of money very quickly. Dollar for dollar I still feel the SEO is the best of these two. Even if you have to spend a couple thousand dollars and several months waiting to get your site ranked high, once you do you will reap the benefits for a long time to come. With SEM, once you quit paying your results are gone. You could easily spend up a couple thousand dollars in no time with PPC depending on your market.
Long term usually beats short term. One thing that I do like PPC for is to test out different landing pages. I don't mean landing pages in the 'old-way' with hardly any content and no where to go except one link, I mean a quality landing page that is part of a complete site (you don't want to suffer the dreaded Google Slap.) By utilizing SEM and PPC you can see which key-phrases and pages work the best to maximize your ROI (return on investment) and then spend your time or money focusing on natural SEO for key-phrases and pages that work!
Scott
Pensacola Website Design
Search engine optimization (SEO) is the process of adjusting your site's content, code, and getting links to help increase your natural search engine results. Search engine marketing (SEM) deals mainly with the pay-per-click side of search engines and ad buying in general. Pay per click is where you pay a certain amount of money for each click generated through an ad or link to your website.
Both have their advantages and disadvantages. With SEM you can literally get your website on the first page of search engine results within minutes of starting your campaign. With SEO the process can take several months before you start seeing any results. But the downside the SEM and PPC is that you are going to have to pay for every single click you receive from these sponsored listings. With SEO, once you get to the top, every click that comes through those links are FREE!
A complete marketing strategy normally includes a balance of both SEO and SEM. Using pay per click methods can be amazing, but if not done properly you can loose a lot of money very quickly. Dollar for dollar I still feel the SEO is the best of these two. Even if you have to spend a couple thousand dollars and several months waiting to get your site ranked high, once you do you will reap the benefits for a long time to come. With SEM, once you quit paying your results are gone. You could easily spend up a couple thousand dollars in no time with PPC depending on your market.
Long term usually beats short term. One thing that I do like PPC for is to test out different landing pages. I don't mean landing pages in the 'old-way' with hardly any content and no where to go except one link, I mean a quality landing page that is part of a complete site (you don't want to suffer the dreaded Google Slap.) By utilizing SEM and PPC you can see which key-phrases and pages work the best to maximize your ROI (return on investment) and then spend your time or money focusing on natural SEO for key-phrases and pages that work!
Scott
Pensacola Website Design
posted by Fritz and Scott at
5:04 AM
1 Comments:
Nice Information Sharing Thanks
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